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Modernism

Auction

Sat. November 10, 2018

10am
 

Location:

555 Washington Avenue

St. Louis, MO 63101

 

Preview:

Sunday, November 4 ~ 12 PM to 5 PM 

Monday, November 5  ~ 10 AM to 5 PM 

Tuesday, November 6  ~ 10 AM to 6 PM 

Wed., November 7  ~ 10 AM to 6 PM 

Thursday, November 8  ~ 10 AM to 8 PM 

Friday, November 9  ~ 10 AM to 8 PM 

Saturday, November 10 ~ 9 AM to 10 AM

 

Terms:

20% Buyer’s Premium (25% online)

By registering to bid at this auction, you are agreeing to all terms & conditions.

Read complete Terms & Conditions

 

Absentee and fax bids accepted and bid competitively. It is to your advantage, as

well as ours, for you to call a day or two

before the auction to make arrangements

for absentee bids. We will be able to

answer your questions and take your

absentee bids by phone until 8 p.m.

Friday, November 9.

 

Printed Brochure - available by mail

Telephone: 314.696.9041

400+ lots of MID-CENTURY MODERN FURNITURE, LARGE SCALE SCULPTURE, LIGHT FIXTURES, FRAMED ARTWORK, POTTERY, POP ART, DECORATIVE GLASS, AND VINTAGE ACCESSORIES

Featuring Items from The Collection of

the Late Allen L. McKellar, Falstaff Senior VP of Marketing, St. Louis, Missouri
A civil rights trailblazer in American business, Allen L. McKellar, helped Pepsi create marketing campaigns that pushed societal boundaries, hurdled racial and ethnic  stereotypes, and shined a more honest light on black middle class America. He is one of the subjects in the book, The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business, by author Stephanie Capparell.


By the mid 1950s, McKellar transitioned from soft drinks to brewery by joining Falstaff Brewing Company and making St. Louis City his family home. Through his 22 years at Falstaff, McKellar eventually became Senior Vice President of Marketing recruiting Hank Aaron, Rosie Grier and James Brown as spokespersons for the brand. Throughout his career, McKellar not only changed the ideals of America’s corporations, he also helped change the ideals of post segregation-era America.

 

Principal Auctioneer: Richard "Jeff" Jeffers

Auctioneer: Terry Beye